On 27 February, Kesarev Partner Yury Panasik gave a keynote speech on how to set up and manage a system of issues management to ensure business leaders take proper decisions for the continuity of operations. Yury spoke at the GR Force 2019 conference.
Yury provided an overview of the Issues Management System and its relevance to core business functions. Such a system consists of four major components. These are the monitoring of long-term trends, understanding the potential for realization of these trends, prevention of short-term risks and mitigating the impact of damages sustained. The system lays the foundation for prioritization of these trends, issues and risks. They are assessed based on their impact and probability of influencing business. This approach helps senior managers to make balanced decisions and distribute resources according to the urgency of threats. Using such a system may save business from monetary losses.
GR Force is an annual forum for GR experts, where they share experience and case studies without media presence, thereby contributing to the development of the public affairs community in Russia. Kesarev has participated and supported the forum from its inception in 2017.