ALRUD, EM and Kesarev – the leading firms in law, communications and government relations respectively across Russia & the post-Soviet countries will hold a business briefing to articulate legal, communications and GR risks for foreign companies in Russia in 2022 and offer a roadmap on how to manage them.

Leading experts from ALRUD, EM and Kesarev will share their views based on extensive experience of assisting international companies navigate the new tide of risks in Russia, in particular:

  • The most pressing risks to handle

o How to mitigate the legal risks of external management and prosecution for executives?

o What could be done with the GR risks associated with business restructuring plans, including exit from the market?

o How to maintain a certain level of coverage in Russian media to support operations and at the same time to minimize local exposure in the public eye outside Russia?

  • Recommendations for the business

  • Short- and long-term outlook
Thursday, 7 July, 10:30 – 12:15 (Moscow time)

The event will be held online via the GoTo Webinar platform. Please register above. The link will be sent to the participants on July 6.


10:30-10:35 - Welcome word by Kesarev

10:35-10:55 - Special Guest Tadzio Schilling, CEO, AEB with an Opening speech

10:55-11:15 - German Zakharov, Partner, ALRUD: Foreign Business in Russia: What to Do and How to Mitigate Your Legal Risks?

The initial shock has passed, and the time has come to summarize the new legal regime as it pertains to the foreign business in Russia. German will share his expertise on developing and implementing solutions concerning foreign business from a range of industries.

11:15-11:35 - Eugeny Roshkov, Partner, Kesarev:

Risks of politicization of the company's business case in the context of bilateral sanctions could be making business restructuring plans as well as exit from the market rather a challenging task. Eugeny will suggest approaches to mitigate these GR risks.

11:35-11:55 - Denis Denisov, Partner, EM:

Reputational risks for international business in Russia – should they try to have it two ways keeping it loud for local market and silent for international audience? Denis will discuss possible risks and sustainable solutions for PR strategies in the current environment.

11:55-12:15 - Discussion

The event will be held in English.

Please send any questions about this event to

Tadzio Schilling, CEO, AEB

Tadzio is the CEO of the Association of European Businesses (AEB). During his professional career he has worked in companies in such areas as finance, HR, and sales. Before joining the AEB, he served as Deputy Head of Economic Affairs, Finance, and Science at the Swiss Embassy, then as Inbound Business Development Leader and Head of the German Business Center at EY. He has also served as Chairman of the AEB SME Committee and a Board Member of the Joint Chambers of Commerce Switzerland-CIS

German Zakharov, Partner, Alrud

German is a Partner of ALRUD Law Firm and a member at Competition/Antitrust, Regulatory and Crisis Management, Economic sanctions and Compliance practices. German is an expert with profound experience in all aspects of the Russian competition and regulatory legislation. He advises Russian and foreign clients across all industries on the most significant and sensitive Russian sanctions, as well as their impact and effect in light of sanctions from the US and EU.

Denis Denisov, Partner, EM

Denis is a Partner of EM with over 20 years of experience in financial communications, PR and marketing, specializing in media relations, reputation and crisis management. Denis has advised CEOs and owners of major CIS businesses on a number of landmark transactions including IPO, SPO, M&A, DCM, delistings and spin-offs. Before EM Denis was Citigroup’s Head of Communications in CIS and the bank’s Operating Committee member since 2009.

Eugeny Roshkov, Partner, Kesarev

Eugeny is a founder and Partner of Kesarev. His experience in public affairs is more than 20 years. Eugeny primary responsibilities include providing consultancy to clients in the fields of public affairs, various public policy and industry issues. Eugeny has wide project experience in public affairs consulting in Russia and the CIS region. He has worked for corporations in such sectors as ICT/technologies, FMCG, finance, infrastructure, healthcare, competition and regulatory.

About AEB

The Association of European Businesses (AEB) is the main representative body of foreign investors in Russia and the EAEU. Founded in 1995, the AEB is an active community with over 500 members from EU member states, the European Free Trade Association (EFTA), and other countries engaged in business activities with and in Russia. AEB members include multinational corporations and small- and medium-sized enterprises.


ALRUD is one of the leading full service Russian law firms, serving domestic and international clients. ALRUD serves clients across a range of industries including consumer goods and retail, energy and natural resources, mining, banking and finance, investment management, government and public services, healthcare, life sciences and chemicals, industrials, technology, media and telecoms, transport and logistics.

About EM

The leading financial, corporate and digital communications agency for emerging markets, with offices in Dubai, Moscow and Beijing.

About Kesarev

Kesarev is the largest independent consultancy in Russia and the post-Soviet region specializing in government relations services, risk and corporate reputation management. Kesarev serves clients in the agribusiness/food sector, healthcare, FMCG, financial services, ICT, infrastructure, energy/utility, mining/natural resources.