On 2 July, Kesarev Partners Vitaly Zhigulin and Yuri Panasik led the Association of European Businesses’ GR Academy Deep Dive session “Measuring Success: Key Performance Indicators of GR Functions.”

Before a full house at the AEB Conference Centre, our colleagues examined:

• The role of GR departments within corporate structures and sector-specific approaches
• KPI-driven performance evaluation: balancing risks and opportunities
• How KPIs shape GR strategy — adapting indicators to fit organizational goals
• Key skills and competencies for GR professionals: what defines a strong GR profile in Russia and abroad

The AEB GR Academy is a joint project by the Association of European Businesses and Kesarev, designed to advance the professional development of GR specialists in Russia. The program includes regular masterclasses, in-depth Deep Dive sessions, and a two-day intensive training course, all led by experienced Kesarev advisors and external experts.

We thank everyone who joined the session and contributed to a thoughtful and open discussion.

Stay tuned — Kesarev will be back soon with more GR Academy sessions and insights.